Thursday, June 26, 2014

What is the Bottom Line?

What is it that really makes a business successful? The bottom line is different for each business. Some businesses draw the bottom line at how much money they make bigger and bigger profits, but there are some out there that have a different look at success.

Here are three businesses that look at success in a little different light, and deserve some special attention.

Chicago Honey Co-Op is a company that specializes in honey. This co-op is actually a non-profit that focuses in on urban bee keeping. They believe that you can have bees in an urban environment. They recognize the importance of the honey bee, and they support the Chicago bee keeping community through classes, and an outlet to sell their products. And they have quite a few products that include honey, candles, and soap. The company’s view of success seems to be making sure that there is a thriving bee community that allows our flowers and plants to be pollinated.

The Giving Keys is a company that makes hand stamped jewelry. The jewelry is made from keys that are stamped with inspirational words. The great thing about this company is that they work with a reputable charity to employ homeless individuals. They provide these individuals with jobs, which is so valuable to individuals who have lost everything. This company has decided that providing individuals with meaningful employment making a product that sell in stores across the country is what is really important.

Blue Starling Candle Company is a small company that sells candles and soap. This company has decided that the bottom line is customer satisfaction. In a day and age when speaking to a person at a company is virtually impossible, and a company believes it is always right, this company has a policy of satisfaction guaranteed. What does that mean? If you purchase their items, and after 14 days you’re not satisfied with their product they will refund your money. You don’t have to exchange it for other products; you don’t have to pay for shipping. You simply contact them and let them know about your dissatisfaction. It’s simple, and it shows how confident they are in their product.

So, while making money may be the reason a business exists, but it doesn’t have to be the only one does it?

Music to blog by My Wife by Nelumbo


  1. Great point! Thanks for sharing "the bottom line" on Amanda's Books and More. Enjoy your weekend!

  2. You're so right. Everyone has a different definition of success, and it's great to see companies that don't just measure it in dollars!