Thursday, October 6, 2016

The Modern Woman Entrepreneur

Today I'm really fortunate to have a guest post by Felena Hanson. She is the author of the book Flight Club. Here is what she has to say about the modern woman entrepreneur.
Passion not Work/Life Balance Is The #1 Reason Women Launch a Business by Felena Hanson

While everyone talks about the work/life balance equation as the driving force for women to launch a business, a study released by the National Association of Women Business Owners reveals that, while this is one source of motivation for 65 percent of women, the biggest reason (for 92 percent), is the ability to do something they are passionate about. This is closely followed by the ability to be in charge of one’s decisions and the potential for higher earning power.  

For most women, work/life balance doesn’t mean they work less. In fact, most entrepreneurs actually work more than employees do. What matters most is that they are in control of their time. They decide when they work, where they work, and how they work.

I am often asked—how do you balance work and life? My answer is quite simple “I don’t”—my work is so much a part of my life that I couldn’t possibly consider it to be something separate; an individual entity completely segregated from my personal life. My work does not feel like work.

I’m so passionate about my business because of the amazing women I get to support on a daily basis, through our space and strong community. I love helping others find what really lights them up... what allows them also to have work/life integration.

That’s why I have an insatiable energy and don’t feel drained after working 12 hour days. I don’t mind having an inbox that is jam packed with requests, questions, and introductions because it is all a part of something so much bigger; something that I love, Hera Hub.

Make it a goal to thread your personal and professional life together. Incorporate things you enjoy into your business, so it feels like you’re passing the time doing something pleasant rather than a task to be checked off of your list. Try to infuse “focused fun” by pinpointing what you love: drawing, talking, laughing, interesting conversation, list making, etc. and weave it into your business and work.

“Choose a job you love, and you will never have to work a day in your life.” - Confucius

Flight Club

Flight Club is a call to rebel, reinvent, and thrive! The book shares the journey of women who "leaned out" of corporate to launch their dream business.

Felena Hanson, founder of Hera Hub, shares her personal story and rise to entrepreneurship. The book also features the journeys of and advice from six courageous female entrepreneurs: Debby Eubank, Linda O'Keefe, Lorin Beller, Sara Clark-Williams, Deirdre Maloney, and MaryCay Durrant. Each shares an exercise to help you craft your flight path.

The final section of the book includes access to an online platform ( which walks you through 17 foundational steps of launching a business. Book buyers will receive three months free access!

This book is for you if ...
You are tired of building someone else's dream
You want to pursue your passion as a career
You are over the corporate politics
You want more control of your time and life
You don't want to build your dream business alone!


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